clean | laundry - BLESS + WEEKDAY

Be there or be round. It's SS11, so perhaps you haven't missed the ferry. Bless and Weekday collaborated to help you have the perfect day at the beach, so wear your umbrella as a hat and a bikini that has more moves than you do, and bring along all your belongings in your beachtowel/bag.

token | regard - Globe Hope

Because spring is finally here, and I can finally go to the countryside and feel the grass between my toes. Or not, because I want to wear these shoes. These wonderful creations are made of recycled sail fabric by Globe Hope are always clean and fresh because you can change the top as your mood allows.

light | vision - Photographer Milla-Kariina Oja

From the home series, Border of a City, 2010

Is home where you live, or is it where you are? Photographer Milla-Kariina Oja places dreams about home in settings of harsh reality in her new series, Home-Project. The settings are both very familiar and local or very foreign and distant. You are either lost or found, but always alone no matter where you find home to be.

 

If you can, see it in person at Valokuvagalleria Hippolyte before the 29th of April.

clean | laundry - MINNI F.RONYA (Fin)

Minni F. Ronya is a new Helsinki based ready-to-wear label for women that is founded by designers Anne Törnroos (the Finnish Young Designer 2009 award winner) and Minni Havas, who is well known for her beautiful  fashion illustrations .  Their recently launched a/w 11 collection is cute, playful and simply stylish, all at the same time. The best introduction to this delightful collection is to let the designers speak for themselves:

A mix of functionality and spontaneity , the label pays attention to detail in fit and finish while introducing wild printed patterns and avant-garde shapes in their ultimately wearable garments. Minni F. Ronya pairs tailored shapes with soft tones and self illustrated imagery. Inspired by popular culture, the A/W 2011 collection gives iconic motifs such as camouflage and paisley a new life. Using high quality fabrics, it plays with flannel and jersey as well as translucent and textured wool creating versatile pieces and their effortless combination.

Minni F. Ronya's Shop Online opens in July; other retailers will be announced later this year.

Also, visit Minni Havas’ web site to see more of her amazing illustration work.

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NAKED | Preview Issue out!

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Who?

Rule 1: the Fashion

Rule 2: the Trend

Rule 3: the Truth

Because we see something together that just one person does not see.

Because you need a looking glass.

Because the future is clear. And opaque.

We are a group dedicated to showing the truth of what the future holds. Our magazine is a showcase of our worldview. We can produce media in any form, paper or digital. We show what is coming next to those who need to know.