clean | laundry - Tarja Rautiainen

Wear something haunting. The dark time in Finland can be the most beautiful time of year. Tarja Rautiainen searches for pictures full of nostalgia and mystery, pictures that entice and fascinate, and makes them into wearable art.

If you need light, this tin artist makes candleholders and other beautiful household objects too. Visit her here.

clean | laundry - United Nude

You live in your shoes. Why not let an architect design them? United Nude builds homes for your feet. Just go ahead and sell your flat. You won’t need it anymore after buying these. 

Check out the spring collection. And yes, you can order online.

clean | laundry - the sin of perfection

vainio.seitsonen's maxi dress

It's perfect, and I shall love it forever and ever. I will wear it for Christmas, for my name day, for the office party, for going to the opera, for drinking a glass of wine with friends, for champagne at New Year's, for dancing and listening to music. I will wear it in the winter with flowing wraps and in the summer with bare feet.

Buy perfection from Liike.

clean | laundry - Olivia Rouge

If you love Olivia Rouge as we do, you will want to be her. And this is deliciously easy to do. Just check into Olivia's webshop and squeeze yourself into pencil skirts to your heart's delight. Her circle skirts are perfection. Just pull that measuring tape tight around your waist and place that order.

clean | laundry - Kaksitvå

The guy above is kind of good-looking, perhaps a little rugged around the edges. Cool sweatshirt, of course -  perhaps a bit of a trim is needed? I'm sure she takes care of him. Because she certainly takes care of herself. That sweater dress by Kaksitvå is one of the necessities of this season and is absolutely destined to become a classic and is available at the Indian Summer Store. We're not sure about the guy.

clean | laundry - TYRA THERMAN

Ladies, remember, a proper foundation is important for any outfit. Whether one is dressed for a ball or for tea, one mustn't allow oneself to be half dressed.

In other words, keep your muffins on your plates. And let Tyra help. Tyra Therman knows underwear and corsets, and now you can find her collection at Liike as well as her own boutique, Punavuoren Putiikki, at Punavuorenkatu 1.

P.S. The swimsuits are hot too.

clean | laundry - BLESS + WEEKDAY

Be there or be round. It's SS11, so perhaps you haven't missed the ferry. Bless and Weekday collaborated to help you have the perfect day at the beach, so wear your umbrella as a hat and a bikini that has more moves than you do, and bring along all your belongings in your beachtowel/bag.

clean | laundry - MINNI F.RONYA (Fin)

Minni F. Ronya is a new Helsinki based ready-to-wear label for women that is founded by designers Anne Törnroos (the Finnish Young Designer 2009 award winner) and Minni Havas, who is well known for her beautiful  fashion illustrations .  Their recently launched a/w 11 collection is cute, playful and simply stylish, all at the same time. The best introduction to this delightful collection is to let the designers speak for themselves:

A mix of functionality and spontaneity , the label pays attention to detail in fit and finish while introducing wild printed patterns and avant-garde shapes in their ultimately wearable garments. Minni F. Ronya pairs tailored shapes with soft tones and self illustrated imagery. Inspired by popular culture, the A/W 2011 collection gives iconic motifs such as camouflage and paisley a new life. Using high quality fabrics, it plays with flannel and jersey as well as translucent and textured wool creating versatile pieces and their effortless combination.

Minni F. Ronya's Shop Online opens in July; other retailers will be announced later this year.

Also, visit Minni Havas’ web site to see more of her amazing illustration work.

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