Minni F. Ronya is a new Helsinki based ready-to-wear label for women that is founded by designers Anne Törnroos (the Finnish Young Designer 2009 award winner) and Minni Havas, who is well known for her beautiful fashion illustrations . Their recently launched a/w 11 collection is cute, playful and simply stylish, all at the same time. The best introduction to this delightful collection is to let the designers speak for themselves:
A mix of functionality and spontaneity , the label pays attention to detail in fit and finish while introducing wild printed patterns and avant-garde shapes in their ultimately wearable garments. Minni F. Ronya pairs tailored shapes with soft tones and self illustrated imagery. Inspired by popular culture, the A/W 2011 collection gives iconic motifs such as camouflage and paisley a new life. Using high quality fabrics, it plays with flannel and jersey as well as translucent and textured wool creating versatile pieces and their effortless combination.
Minni F. Ronya's Shop Online opens in July; other retailers will be announced later this year.
Also, visit Minni Havas’ web site to see more of her amazing illustration work.
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